Campaign Toolkit

Logos & Graphics
If you need helping selecting the correct logo, please email United Way or call our office at 361.578.3561.

Click to open the following files, or right-click to save them to your computer. Your graphics professional may need to resize the graphics to suit your specific usage.

United Way's Logo Guidelines – please read!  (PDF)
Victoria County United Way 65th Anniversary Logo (full color) (JEPG)
Victoria County United Way Logo (full color) (JPEG)
Victoria County United Way Logo (black & white) (Word)
United Way Logo (full color) (JPEG)
United Way Logo (black & white) (JPEG)
Live United Logo (full color)  (JPEG)
Live United Logo (black & white) (JPEG)

Campaign Leaders Resource Guide
This handy guide provides step by step instructions on how to plan, and implement a successful United Way campaign.  The content includes “Eleven Key Elements of a Successful Campaign”, Role and Responsibilities, 20 Minute Campaign Agenda, Leadership Giving, Talking Points and Ideas to Build Excitement and Enthusiasm. Click "here". (PDF)

Campaign Materials
Victoria County United Way offers a variety of campaign materials for your use to educate donors and build excitement and enthusiasm.

2014 Campaign Brochure (PDF)
Report Envelope
2014 Pledge Card 
(PDF)
2014 Corporate Pledge Card (PDF)
2014 Loaned Executive Brochure (PDF)
2014 Pacesetter Brochure (PDF)
2014 Pacesetter Ad in the Victoria Advocated August 2014
2014 Holiday Thank You Ad
Poster – Education
(PDF)
Poster - Education Version 1 (PDF)
Poster - Education Version 2 (PDF)
Poster – Health (PDF)
Poster - Homes (PDF)
Poster - Hungry Version 1 (PDF)
Poster - Hungry Version 2 (PDF)
Goal Thermometer (PDF)
Goal Thermometer Version 1 (PDF)
Goal Thermometer Version 2 (PDF)
Campaign Report Envelope (PDF)
Jeans Day Pass (Word)

Sample Letters
Use them as they're written. Or use them for inspiration to inspire your creativty.

Making The Ask
The first letter is the most generic. The rest target specific audiences.
General Audience  (Word)
Leadership Giving  (Word)
Young Professionals (Word)
Union Members  (Word)
New Hires (Word)
Retirees (Word)

Informing Your Organization of a New Campaign
New Campaign (Word)

Thank You Letter for Contributors
Thank You (Word)

Request for Donation of Incentive by local Businesses
Request for Incentive Donation (Word)

Have an idea for a sample letter that's not posted here? Please email the letter(s) to us. We will be glad to review your suggestions and add to our Campaign Tool kit for others to use.